To increase reach in a rapidly evolving online environment can sometimes be tricky, especially when something is hot one week and almost unheard of the next. We evaluate the options. 

The COVID-19 outbreak has affected freelance and small business photographers everywhere, and so many of us were left reeling - both financially and mentally. We're here, and we stand with you in solidarilty. This article contains suggestions and resources to help you refocus and realign both yourself and your business. Our aim is to provide tools for continuity and confidence in the face of uncertainty and feelings of powerlessness.

Download your templates for this activity (free, during COVID isolation). Step 1. Launch Photoshop and open the .PSD Template. Step 2. Use the layer panel to view individual layers. Step 3. Select the text layer. Step 4. Select File > Place Embedded, then locate and open your image from your computer. Step 5. Drag and resize the image over the text. Step 6. Collapse the group. Step 7. Repeat steps 3-6 for additional text or numbers. Step 8. Use Layer Style options to enhance your text if desired. 

Think you’re finally ready to take on the world as a freelance photographer? Follow our eight-point plan for launching your career as a lone-sword in the cut-throat world of photography and you’ll be sure to hit the ground running.

With so many amazing Lightroom preset sellers on Etsy, why isn’t Luxe selling on Etsy? As a small business founded and run by Photographers, we’re big proponents of buying small and supporting other photographers. Etsy would seem the perfect fit. But it isn’t. And we’re happy to talk about why.

We live in an increasingly mobile world, where desktop access isn't always possible. Enter Adobe's new on-the-go Photoshop access. As of 2020, it's now possible to apply and edit overlays on mobile. How? This article will give you step-by-step instructions on how to use Photoshop for iPad and Photoshop Mix for Android or iOS to apply your Luxe overlays. 

More than 20 years ago, in a now-classic manifesto, Tom Peters announced to the world that branding was no longer the domain of companies alone. Everyday people must also become marketers for their own brand — the brand called You — and actively ensure that the world perceives them as they wish to be perceived. That once-novel idea has become an integral part of the way we live now, in large part thanks to social media, where set of precocious toddlers can gain millions of YouTube subscribers, and a household cat can become a household name.

Filters, presets, actions, and overlays can all enhance your photos, but they do inherently different things. Choosing the wrong one can set you back in the editing process. Also, many editing tools are exclusive to either Photoshop or Lightroom, so it’s important to have a basic understanding of compatibility before combining tools.

Congrats on discovering Luxe presets! We offer one-click tools that transform your images with the click of a button. This summary provides a general overview of presets and tips for using them within your images. Give-it-a-go with our free presets and see how easy it really is!

Presets are a key Lightroom feature. A preset is a collection of saved settings that editors can readily recall and apply to any photograph in a Lightroom catalog. Whether you're looking for an ultra-realistic, artsy or other style, presets can deliver (and fast!) by utilizing the full power of Lightroom.

In the world of photography, one of the many phrases you will hear frequently is “the golden hour.” The golden hour refers to either the hour just after sunrise or the hour just before sunset. This time of day is ideal, especially for natural light photographers, for capturing stunning images.